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Sell Your Music Online
Amazon.com
By Christopher Knab, FourFront Media & Music
(more articles from this author)
2003-01-21
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www.Amazon.com's Advantage For Music Program

Why Join?

The Power of the Internet's No. 1 Music Retailer

Amazon.com is the Internet's No. 1 retailer and has customers in all 50 U.S. states and more than 160 countries around the world. The name Amazon.com is immediately recognized for service, reliability, and security.

Amazon.com is the No. 1 retailer on the Web according to PC Meter ratings (which measure audience reach much like TV's Nielsen ratings). With so many people searching for music on our site, your CD is more likely to be discovered by new fans.

Completely Free to Enroll--No Exclusive Contracts

There is absolutely no cost to join Amazon.com Advantage. The only thing you have to pay for is shipping your CDs to us when we reorder. Plus, there are no exclusive agreements, so you aren't limited in how or where you market and sell your music.

Get Your Own Web Page on Amazon.com--Just Like Major-Label Artists

When you join Advantage, you get your own Web page listed on Amazon.com alongside those for major-labelartists. Your page includes track listings, cover art, customer reviews, liner notes, and more to attract and educate potential customers who may not be familiar with your music.

When you have a Web page at Amazon.com, fans always know where they can buy your CD. Amazon.com is one of the most recognized and trusted names on the Web. People know our reputation for security and customer service. Just say, "Look for me on Amazon.com," and they'll be able to find you.

Upload MP3s to Help Sell CDs

With Amazon.com's Digital Music Network, you can upload MP3 tracks of your music for posting and free download by Amazon.com's visitors. By putting free MP3 uploads of your music in front of millions of Amazon.com customers every day, you're giving a passionate audience of music fans the chance to discover your sound--and to buy your CD. To enter the Digital Music Network, click here.

Your songs can earn you money with the Amazon Honor System

The Amazon Honor System lets you collect tips from fans who listen to your free digital downloads. It's like playing beside an open guitar case in the heart of the Amazon.com Music store. Set up an Amazon Honor System account and start making money today.

Quick Shipping and Fulfillment

You want to catch fans when they're excited about your music. With Amazon.com Advantage, we keep your CDs in stock at our distribution centers for fast shipping anywhere in the world, usually within 24 hours. It's been proven that items available for immediate shipping sell more copies than ones that can't be shipped for several weeks.

Cover Art, Track Listings and Liner Notes

On the Internet, information sells. The more a potential customer knows about your music and your CD, the more likely they are to make a purchase. That's why Amazon.com Advantage gives you the ability to include track listings, cover art, and liner notes on your page--all at no charge. We'll even scan your cover art for free!

When a customer comes to your page, they can see your CD cover, view your track listings, read the liner notes, and even read your comments about the CD. These critical elements bring your CD to life on the Internet.

Make It Easier for Customers to Discover Your CD

You'll have two kinds of customers who purchase your CD from Amazon.com: 1) people who already know your music and 2) people who are browsing our site for something new and cool. The people who know your music will type your name or the title of your CD into our search engine and find you directly. The people who don't know you need to be directed to your page. When you join Amazon.com Advantage, we classify your CD so that it qualifies to show up on our Indie Music browse lists. Our Indie Music Store showcases new artists and independent labels to help fans in search of the next big thing in music. We have hundreds of Indie Music browse lists, ranging from proto-punk to classical to Christian to bebop jazz, so there's likely one that's perfect for your CD. Classifying your music properly gives you the chance to stand out in your specific genre.

Online Sales and Inventory Reports

When you join Amazon.com Advantage, you get access to our secure server, which is updated daily with full sales reports for all the titles you've enrolled in Amazon.com Advantage. It's a wealth of information that's simply not available from other music stores.

You will be able to see:

* Unit sales last month
* Unit sales this month
* Current inventory
* Status of the last order that Amazon.com placed with you to replenish our inventory
* Amount of your next payment

This information is updated daily, so you'll always know how your titles are selling and how much Amazon.com owes you.

Automatic Reordering

When our inventory shows that we're running out of stock on your titles, our ordering software will automatically send you an e-mail requesting more copies. This way we can keep your CD on hand and available to "usually ship within 24 hours." We continually adjust the number of copies we order from you based on the recent sales performance of your CD.

Easy Restocking and Hassle-Free Fulfillment

Making and promoting a great CD is time-consuming, hard work. So don't hassle with tedious details and chores such as shipping, credit card fulfillment, phone calls, and packaging costs. Amazon.com takes care of it or you--completely free of charge. Amazon.com serves the world, so you only have to restock one store to make sure all of your customers can get your CD. When we start to sell out of your CD, we'll send you an e-mail requesting more. You mail the copies to us and you're done!

Amazon.com saves you time that could be better spent on what you do best: making and marketing your music.

Quick Payment Terms

With Amazon.com Advantage, payment to you is quick and easy. At the end of each month, Amazon.com automatically sends you a check for the copies sold during the previous month. You don't even need to invoice us. Also, you can always check online to see how your CDs are selling and how much we owe you.

Access to Our Marketing Resource Center

Amazon.com Advantage is a powerful marketing tool for the independent musician. And like most things, you get out of it what you put into it. The more time and energy that you as an artist put into self-promotion, the more successful you will be selling on Amazon.com. Advantage members can access our Marketing Resource Center, an online information center for independent musicians, authors, and filmmakers. Inside you'll find information on everything from packaging your CD for shipment to offline guerrilla marketing tactics to tips and success stories from Advantage members who have succeeded in selling their music directly.

We also give you free information and expert assistance with manufacturing your CD through Disc Makers, our recommended audio manufacturer.

MusicDish Bookstore - where print meets digital

"Music Is Your Business: A FourFront Music Marketing Handbook"
Music Is Your Business takes the mystery out of the music business! Christopher Knab divides the music business into four key areas and explains what you, as an independent musician or record label, need to know in order to empower yourself and take control of your music career.


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