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Websites exploring specialization
Turning on Internet talk radio
By Russell Kibbee
(more articles from this author)
2000-09-24
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Many sites have realized that they cannot be all things to all people. Therefore they have decided to specialize in a given area and cover it as only the web can do. The expansion in choice and the current precious nature of time has raised the urgency for a place to pick the best material.

Step 1: Understanding the needs and constraints
Online radio has grown along with the Internet, but was given a head start on video due to its relatively low bandwidth requirements. The music quality suffers since not all the song data can fit into the "pipe" transmitting the music.

Step 2: Where to start searching for radio
Most search engines will provide strange results for online radio, so it is best to focus on sites that are "clearinghouses" where many stations post themselves in given categories for listening.

Step 3: Talk or news –Broadcast America
Because speech requires little fidelity compared with music, talk radio, news, and sports are perfect for the online world. One of the stations focusing on this area is Broadcast America (formerly Broadcast Music).

Step 4: Simulcasting explained
Broadcast America focuses on stations that simulcast themselves. This means that they are ordinary radio stations that broadcast over the airwaves and the Internet. Broadcast America has an extensive network of sports stations that can help you get perspectives on a team from a local point of view.

Step 4: Broadcast.com for talk
Because of its size, Broadcast.com should always be considered, but it may take a lot of searching and digging through its vast array of categories to get what you want. It’s can be like trying to find a large object with a microscope.


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