MusicDish e-Journal - March 21, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

CMA Research Shows Country Music Consumers Spend More On Music
Key Findings Also Indicate Variations in Listening Platform Use
By Mi2N
(more articles from this author)
Comment | Email | Print | RSS

New Country Music Association research has shown that Country Music fans, on average, spend more on music than fans of any other genre. The findings were presented Tuesday during the second of three webinars presenting CMA's extensive consumer research initiative: "Understanding Today's Shifting Consumer Landscape and Changing Country Music Audiences, Music Choices, and Behaviors."

The latest webinar, titled "New Ownership Beliefs and Music Spending Profiles," revealed more Country Music fans spend on music than fans of other genres. Seventy-seven percent of Country Music fans had purchased music products and services in the past six to twelve months - a level higher than other genre audiences, which saw an average of 71 percent audience spending.

"This research has shown us the many ways consumer behavior patterns are shifting and changing," said Karen Stump, CMA Senior Director of Market Research. "These latest statistics show Country Music fans are not only consuming music, but they are still spending each year on music, downloads, concerts, and more."

Country Music consumers spend an average of $392 annually; however when the demographic data within the Country Music consumer subgroups is examined, that number jumps to $472 amongst non-white listeners, who are more likely to spend on concerts, festivals, and digital music. Gen X Country Music fans spend an annual average of $456.

Examining the consumption of these emerging fans amongst Millennial and non-white consumers, research showed that radio is still the most used medium for listening overall. Fifty-two percent of Millennials use streaming services daily to consume music, while 41 percent listen to radio daily. Forty-five percent of non-white fans use streaming services daily, and both groups utilize YouTube at a higher rate than consumers overall.

It is also important to note that seven percent of daily listeners access each and all surveyed platforms (radio, streaming services, YouTube, digital downloads, and physical CDs) daily to consume Country Music. Millennials and non-white fans are even more likely to be engaged with all platforms on a daily basis (11 percent and 13 percent, respectively).

Related News from Mi2N:
» CMA Research Shows Country Music Consumers Spend More On Music

Home » Insider Scoop » CMA Research Shows Country Music Consumers Spend More On Music
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

Insider Scoop

» Is Podcasting the New Radio?

» Streaming & Listening Diversity - Spotify Case Study

» Pandora Subscriber Base Grows to Over 5 Million

» Music Industry Betting On VR & AR For New Revenue

» Sound Royalties Unearths Millions in Undistributed Royalties

Insider Scoop Directory

» [2018-03-09] Round Hill Music And Zync Sign Madge To Joint Venture; JV Publishing Venture To Support And Expand Zync's Successful Rights Representation Business

» [2018-03-03] PPL And PRS For Music Launch Licensing Joint Venture; Licensing Of Music Played In Public Now Administered By New Leicester-based Joint Venture, PPL PRS Ltd

» [2018-02-27] Music Festivals And Conferences Pledge To Tackle Gender Inequality; Keychange Initiative Encourages Gender Balance In Music By End Of 2022

» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign

» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent

» [2018-02-01] Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist; Heap's Main Role In Viberate's Advisory Team Will Be To Help Further Guide Us Toward A Second To None Service For The Live Music Segment

» [2018-01-22] Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China; MusicDish*China Will Be Developing Their Online Presence And Social Media In China As Well As Releasing Their Catalogue To Chinese Streaming Music Services
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Recording Artist Tiffani LeBlanc Reigns As The #PartyPrincess With New Track "Let's Party"

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships