Machester Orchestra and Guvera Exec Talk Music Industry
Guvera helped kick off the 2016 iMedia Brand Summit in Florida with a panel discussion and a Guvera Live performance
Brand-funded music streaming service Guvera helped kick off the 2016 iMedia Brand Summit in Florida with a panel discussion and a Guvera Live performance featuring indie band Manchester Orchestra performance video here. The Florida Summit exists to support brands and marketers as they keep up with emerging opportunities and technologies.
To a 300+ audience of chief marketing officers and marketing directors Guvera's Chief Commercial Officer Americas Stephen Deane lead a conversation about using the power of music to connect fans, bands and brands. The panel includedAndy Hull and Robert McDowell from the indie band Manchester Orchestra.
Guvera Live is just one of a full suite of services and solutions that Guvera has in its stable. The brand's focus is on the natural synergy that is created between music and brands during live, intimate performances.
"You don't want to feel like you're walking into a store," Manchester Orchestra's guitarist McDowell said. "The fans can tell when that happens."
In addition to Guvera's brand-funded music streaming service, which has more than 15 million members worldwide, offers a full-service production house, House of Guvera headquartered in Downtown Los Angeles. The evening concluded with an acoustic performance by Manchester Orchestra. The band's set was live-streamed on their Facebook page, which boasts more than 300k followers. With just one post from the band three hours earlier more than 11,000 of their fans tuned in for the live stream and now, days later, the view count for the notable performance has doubled, reaching 22,000 views, has 1,100 comments, total reach of over 100k and includes 200+ shares.
Photo credit: Julian Haber
Related News from Mi2N:
» RECAP: Machester Orchestra And Guvera Exec Talk Music Industry
» Streaming & Listening Diversity - Spotify Case Study
» Pandora Subscriber Base Grows to Over 5 Million
» Music Industry Betting On VR & AR For New Revenue
» Sound Royalties Unearths Millions in Undistributed Royalties
» Indie Labels Represent Over A Third Of Global Recorded Music Market
Insider Scoop Directory
» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China
» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands
» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices
» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe
» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017
» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
follow MusicDish on