Machester Orchestra and Guvera Exec Talk Music Industry
Guvera helped kick off the 2016 iMedia Brand Summit in Florida with a panel discussion and a Guvera Live performance
Brand-funded music streaming service Guvera helped kick off the 2016 iMedia Brand Summit in Florida with a panel discussion and a Guvera Live performance featuring indie band Manchester Orchestra performance video here. The Florida Summit exists to support brands and marketers as they keep up with emerging opportunities and technologies.
To a 300+ audience of chief marketing officers and marketing directors Guvera's Chief Commercial Officer Americas Stephen Deane lead a conversation about using the power of music to connect fans, bands and brands. The panel includedAndy Hull and Robert McDowell from the indie band Manchester Orchestra.
Guvera Live is just one of a full suite of services and solutions that Guvera has in its stable. The brand's focus is on the natural synergy that is created between music and brands during live, intimate performances.
"You don't want to feel like you're walking into a store," Manchester Orchestra's guitarist McDowell said. "The fans can tell when that happens."
In addition to Guvera's brand-funded music streaming service, which has more than 15 million members worldwide, offers a full-service production house, House of Guvera headquartered in Downtown Los Angeles. The evening concluded with an acoustic performance by Manchester Orchestra. The band's set was live-streamed on their Facebook page, which boasts more than 300k followers. With just one post from the band three hours earlier more than 11,000 of their fans tuned in for the live stream and now, days later, the view count for the notable performance has doubled, reaching 22,000 views, has 1,100 comments, total reach of over 100k and includes 200+ shares.
Photo credit: Julian Haber
Related News from Mi2N:
» RECAP: Machester Orchestra And Guvera Exec Talk Music Industry
» CISAC 2018 Annual Report
» Pop Artist Ava King Releases New Single
» Puma Unveils Drum Machine Inspired Sneaker
» Is Podcasting the New Radio?
» Streaming & Listening Diversity - Spotify Case Study
Insider Scoop Directory
» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia
» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China
» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
follow MusicDish on