MusicDish e-Journal - March 21, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

CMA Gives Snapshot Into Music Discovery Behavior
While AM/FM radio ranked No. 1 as a music source, streaming apps and TV drove higher levels of new artist discovery compared to radio
By Mi2N
(more articles from this author)
Comment | Email | Print | RSS

CMA Senior Director of Market Research Karen Stump resents consumer music discovery research at annual membership meeting

The Country Music Association released findings from their Music Discovery Research that was conducted to evaluate music discovery behaviors among music fans, including Country and other top genres. Additionally, the study sought to identify top music discovery sources and their impact on music purchasing.

Among the key findings:

* The incidence of new music discovery was slightly higher among core Country Music fans compared to core fans of rock, pop, hip hop, or R&B regardless of discovery platform.

* Among those that had discovered new music, AM/FM radio ranked No. 1 as a source with 43 percent citing it as where they heard the new music for the first time, followed by YouTube and streaming apps each cited as sources by 13 percent of respondents. Discovery via YouTube and streaming apps was significantly higher (20 percent) among music fans 18-34 years of age.

* Discovery of music by "new artists" (defined as artists that were unfamiliar to the listener) was most common with nearly half (49 percent) reporting hearing a new song by an artist they had not heard previously. Thirty-two percent reported hearing new music in the form of a new release by an artist they were familiar with.

* While all sources were significant in driving "new artist" discovery, streaming apps and TV drove higher levels of new artist discovery (56 percent and 62 percent, respectfully) compared to radio which was strongest in supporting discovery of "new releases."

* In terms of actions taken after new music discovery, nearly half (48 percent) sought out additional information about the song or artist via YouTube or the Internet in most cases. Research levels were even higher (58 percent) when the discovered song was an older (catalog) release from an established artist.

* Overall, nearly one in five (19 percent) fans that discovered a new song or artist ended up purchasing that new music within seven days of discovery. Purchase levels were highest among consumers that discovered new music via streaming apps (25 percent purchased the new song).

Music Discovery Research was conducted among 1,600 Adults 18+ who had "discovered" a new song within a seven-day period around the research field dates (July 2231). The reported findings represent consumer actions that occurred within the same seven-day window.

Home » Insider Scoop » CMA Gives Snapshot Into Music Discovery Behavior
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

Insider Scoop

» Is Podcasting the New Radio?

» Streaming & Listening Diversity - Spotify Case Study

» Pandora Subscriber Base Grows to Over 5 Million

» Music Industry Betting On VR & AR For New Revenue

» Sound Royalties Unearths Millions in Undistributed Royalties

Insider Scoop Directory

» [2018-03-09] Round Hill Music And Zync Sign Madge To Joint Venture; JV Publishing Venture To Support And Expand Zync's Successful Rights Representation Business

» [2018-03-03] PPL And PRS For Music Launch Licensing Joint Venture; Licensing Of Music Played In Public Now Administered By New Leicester-based Joint Venture, PPL PRS Ltd

» [2018-02-27] Music Festivals And Conferences Pledge To Tackle Gender Inequality; Keychange Initiative Encourages Gender Balance In Music By End Of 2022

» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign

» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent

» [2018-02-01] Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist; Heap's Main Role In Viberate's Advisory Team Will Be To Help Further Guide Us Toward A Second To None Service For The Live Music Segment

» [2018-01-22] Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China; MusicDish*China Will Be Developing Their Online Presence And Social Media In China As Well As Releasing Their Catalogue To Chinese Streaming Music Services
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Recording Artist Tiffani LeBlanc Reigns As The #PartyPrincess With New Track "Let's Party"

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships