MusicDish e-Journal - November 19, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Headphone Market: Booming All The Way To The Bank
Everyone from corporations to artists are getting in on the design, marketing, and endorsements, reaping the benefits while smiling from ear to ear
By Michele Wilson-Morris
(more articles from this author)
2012-08-24
Comment | Email | Print | RSS

Headphones are no longer just for functionality. They express users' individual styles and personalities. The best part is, they're not just better looking now, they're built for superior sound quality as well. With the global headphone market expected to increase by 20% in 2012 to hit a hefty $6 billion payday, up from $5 billion in 2011, everyone from corporations to artists are getting in on the design, marketing, and endorsements, reaping the benefits while smiling from ear to ear (no pun intended).

The catalyst for the growth in the headphones market is largely due to an increase in AV media devices like tablets and smartphones, which everyone from students to the elderly seem to have these days. In fact, not having one is almost considered abnormal. Don't believe me? Just try getting on a plane or any mode of public transportation and pull out a laptop. It's almost embarrassing, and is pretty much the equivalent of breaking out a cassette tape in today's much improved digital world.

Futurecast is predicting "sales in excess of 260 million units in 2012, up from 228 million units in 2011. Positive growth is predicted throughout the forecast period, with the market expected to top 330 million units in 2016. Soaring portable device ownership, including smartphones and tablets, as well as a proliferation of digital content for these devices, and multiple ownership of headphones are the key drivers in the market and will remain so moving forwards."

With so much revenue at stake, manufacturers are taking every opportunity to distinguish their products from the rest of the pack. While Sony, Phillips, Sennheiser, and JVC are dominant in the market in terms of unit sales, revenue isn't necessarily divided that way when you factor in creative designs, big celebrity endorsements, and high end acoustics. The brands dominating on this end of the playing field are Bose, Monster/Beats by Dr. Dre, Skullcandy, and AKG. Even the Olympic Games were utilized as an opportunity to beef up customer bases, though it was officially against the rules. Oh c'mon, where there's a will...

SOL Republic recently presented their deadmau5 Tracks HD headphones, which will get a lot of market attention because they're branded in collaboration with the popular artists Joel Zimmerman and Joshua Davis. Quarkie launched seven new brands this month with the theme, "Quarkie Looks, Serious Sounds." The new designs include: yellow viper snakeheads, green viper snakeheads, snake eyes, cat eyes, chameleon eyes, purple gemstones, and rusty bolts. And if none of those get your cat's meow, just hang on until the end of the year when the company is expected to push out even more new and "Quarkie" brands. Even DJs are getting in on the action with the legendary Bob Sinclair becoming the first global endorser for Sennheiser's new Amperior headphones. They are touted as bringing the DJ club sound quality to the street.

The bottom line is that the market is in demand for high quality, personalized headphones, and when that's the case, suppliers will supply. And "heads" will roll to ensure the success of each company's sales and as big a slice of the proverbial headphone pie revenue as possible. I can just "hear" the sound of cash being plunked down on counters now.

Related News from Mi2N:
» Headphone Market Booming As Portable Devices Become Primary Music Player
» SOL REPUBLIC And Deadmau5 Launch Groundbreaking Headphones Converging Technology, Music And Art
» World Renowned DJ Legend Bob Sinclar Becomes Sennheiser’s First Global Headphones Endorser – Combining Music With Style
» Quarkie Launches Audio Art Quirky Headphones Shaped Like Snake Heads, Rusty Bolts And Cats Eyes


Home » Digital Skool » The Headphone Market: Booming All The Way To The Bank
Permalink:http://www.musicdish.com/mag/?id=13265
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Digital Skool

» Hybrid Studios Announces Online Mastering Services

» ICMP Launches Spotlight Blog

» 5 Ways Your Band Can Benefit From A Mobile App

» Audials Music Zoom Visualizes All The Music In The World

» TrendCulprit's "Music as a Business" Telesummit

Digital Skool Directory



» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart

» [2017-11-01] Deezer Becomes Miami Dolphins' Official Music Partner; Deezer's Flirtation With The Sports World Appears To Have Just Begun
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater

halie and the moon Signs Distribution Deal For Asia With JVC Kenwood Victor Entertainment

Deadline Looms - The 14th Annual Acoustic Music Awards



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships