MusicDish e-Journal - October 22, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Review of "Developing Music Careers In Uncertain Times: A Psycho-Spiritual-Musical Manifesto"
Peter Spellman makes a clear distinction between the music industry and the music trade
By Michele Wilson-Morris
(more articles from this author)
2010-06-13
Comment | Email | Print | RSS

Peter Spellman, M.A., M.Ed. is the Director of the Career Development Center at the Berklee College of Music, and founder of Music Business Solutions (mbsolutions.com), a training resource for music entrepreneurs. Spellman recently wrote a paper called "Developing Music Careers In Uncertain Times." I found it to be informative, entertaining, intriguing, and thought provoking to say the least.

Spellman's major premise is that no longer are musicians/artists bound by the chains that have been imposed upon them by the music industry for so many decades. In fact, he makes a clear distinction between the music industry and the music trade. He states, "The former is primarily the domain of transnational corporations and organizations like the RIAA and the major music companies; the latter the domain of most musicians and a tremendous diversity of small music enterprises, most "under the radar" and perceived by the former as basically insignificant in the larger picture."

Mr. Spellman is very much correct in his assertion. For a very long time, the major labels have dominated the music industry and market, and independent artists have had little or no chance to have their music heard without going through them (major labels). Things have changed, however, with the internet and the various opportunities it offers artists to reach music lovers on a global scale. There are, of course, other factors as well, such as technological innovations in home recording studio software and equipment, as well as new business models.

The premise of the paper is that there are four critical principals that artists must be aware of and diligently committed to in order to be successful: growth, focus, flexibility, and synergy.

Growth: Success is not a destination; it's a journey. In any industry, but particularly the music business, one must exercise patience and creativity. Learn to think outside of the box and be willing to try new and different things, with the understanding that in time, with the right amount of effort, there's a payoff. Also, learning to strike an inner-outer balance is crucial by spending time both alone in an effort to "manage one's consciousness" and by spending time with others to "allow the exchange of ideas and information".

Focus: Find your niche - don't just follow the road most frequently traveled. There are too many people already on it, and you don't want to be one of them because it's simply too hard to differentiate yourself from the rest of the crowd there. Understand that what you believe, you can conceive. Henry Ford once said, "Whether you think you can or you can't, you're right." Get rid of negative thoughts and visualize yourself doing what you want to do. Though you may have to do other things in the meantime, the image of your dream should always be in front of you. Envision it happening, use all of your senses to feel it, and make preparations for it to occur.

Flexibility: "Especially in the early stages, a career musician must wear a number of hats. You might be a Performer-Writer-Teacher-Barista or Producer-Babysitter-Sales Associate. That's appropriate; all of us have done it." Spellman uses a quote in this section that I particularly like: "Write your goals in concrete, and your plans in sand." He also suggests putting your goals down on paper as people who do so are much more likely to obtain them. You must then have a game plan for reaching those goals. "Think of companies you already resonate with and try brainstorming ways you can link up. Find ways to add value to what these business are doing with what you have to offer." And don't worry about what you have to do right now in order to make the music you love. Many celebrities have had jobs that weren't their career choices, but they did them anyway. "Gwen Stefani scrubbed floors for Dairy Queen and P Diddy cleaned toilets." Who would dare laugh at them now?

Regarding flexibility, there's one last point that needs to be brought to light. "Forget jobs; look for the work that needs to be done. Find your special skill that can be used as a door opener. Also, be entrepreneurial in mind and spirit."

Synergy: Spellman states that "Music is a 'who you know/who knows you' kind of business," and indeed it is. Nurture and expand your relationships. "Forging key alliances is critical to building a multi-dimensional music career. Teaming up can multiply your efforts and move your career in an upward trajectory. Utilize your friends and relatives, the internet - any method or means at your disposal to get your brand out there. "Network with the well connected."

If you don't know how, learn how. "It's a high time, lost cost marketing strategy," says Spellman, and you must make sure that you find the right combination of people with whom to network. Work the crowd. Keep your eyes and ears open to the latest trends and know what's going on! Use online communities to find out what you don't know, and to get the word out about yourself as well.

In summary, the tables have turned, in favor of the little guy - the independent artists and musicians. As they continue to do so, make sure you're prepared to take advantage of everything you possibly can. Stay "in the know," and be a giver as well as a taker. You'll find that opportunities are made much more often that they're found.


Home » Career Tips » Review of "Developing Music Careers In Uncertain Times: A Psycho-Spiritual-Musical Manifesto"
Permalink:http://www.musicdish.com/mag/?id=12677
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» The Production Music Association Now Accepting Entries For The 2017 Mark Awards

» Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent

» Deadline Looms - The 22nd Annual USA Songwriting Competition

» Midem Artist Accelerator Call For Entries Open

» Deadline Upcoming: USArtists International 2016-2017

Career Tips Directory



» [2017-10-22] UK Music Proposes Law To Protect Music Venues; New Legislation Would Protect Music Venues Threatened With Closure

» [2017-10-21] FUGA Accelerates Growth With 6m Investment; FUGA Will Also Use This Injection To Provide More Granular Benchmarking And Reporting To Its Label Clients

» [2017-10-20] Vinyl Evangelist Jack White To Keynote 'Making Vinyl'; Detroit B2B Conference Celebrates Global Rebirth Of Record Manufacturing

» [2017-10-19] Sync-Focused Covers Catalog Coversion Launches In North America; Coversion Aims To Become The International Go-to Resource For All Sync-focused Covers

» [2017-10-18] Deezer Joins With Esports Team FNATIC For First-Ever Music Partnership; Deezer To Introduce Flow To Europe's Most Successful Esports Team Fnatic

» [2017-10-16] Most Girls Smell Good Music Promotion Masterclass And Launch Party; Most Girls Smell Good Presents Music Promotion Masterclass And Launch Party Feat. Luxixi, Dirty Dishes, Missy And Sun Meng

» [2017-10-13] Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China; In Addition To This Tour, Michael Kaeshammer Has Been Asked To Write A Jazz Teaching Book To Be Published In China

» [2017-10-11] SOCAN And Muzooka To Streamline Live Show Reporting For Artists; Integration Of Respective Live Performance Reporting Technologies To Make It Easier For Music Creators To Get Paid For Their Work Performed On Stage

» [2017-10-11] Submit Proper Signs Up SRD For Fulfilment; Proper Will Now Manage SRD's Pick, Pack And Ship And Warehousing For Its Vast Exclusive Label Base

» [2017-10-11] Harmonica Extraordinaire Sugar Blue Performs In Beijing; Grammy Winner Harmonica Virtuoso Sugar Blue Debuts In China Mainland With An Exclusive Show At World Famous Blue Note In Beijing

» [2017-10-10] Will One Genre Rule Them All? China's Love Affair With EDM; The Number Of EDM Listeners In China Has Gone From 197 Million Online Listeners In 2016 To An Estimated 286 Million Listeners In 2017

» [2017-10-08] China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton; The Experimental Rock Outfit's Output Unifies '90s Alternative Rock And Post-hardcore And Modern Experimental Rock Elements
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The Phoenix Keeps Rising!

Sheep Got Waxed First Tour in China

Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

Harmonica Extraordinaire Sugar Blue Performs In Beijing

Wreckshop Nation Releases Big Moe 4 Ever, A Tribute Documentary To A Legendary Southern Hip Hop Artist

Roger D'Arcy Releases New Album 'House Of Heads'

Hybrid Studios Announces Online Mastering Services



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships