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Live In Concert - Coming To A Laptop Near You?
Moogis.com is a Web-based distribution platform for streaming video of live or archived concerts
By Michele Wilson-Morris
(more articles from this author)
2009-04-21
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You know, I love concerts. There's great live music, thousands of your brother and sister fans screaming and swooning as you are all thrilled by the artist's performance, and actually seeing your favorite crooner live. Yeah, I really do love concerts. But do you know what I don't like about concerts? The parking nightmares, the aching feet as you walk for blocks on end in heels (fashion before comfort - ladies, you know I'm telling the truth!!!), squeezing past people to get to that middle seat that you always seem to get stuck with when all you want is that end chair for comfort (and/or quick access to the restroom), and the people who are at least a foot taller than you are who always seem to get the seat directly in front of you and want to stand throughout the whole damn thing. But thanks to a collaborative effort between The Allman Brothers Band and Wyndstorm Corporation, you can now have the best of both worlds all in your own home. It's called Moogis.com.

Revealed at the Engage! Expo in New York on March 10th, Moogis.com is a Web-based distribution platform for streaming video of live or archived concerts by independent jam-bands and offers social networking features so fans can meet and engage with other friends, just as they would at live concerts. The site first launched on January 19, 2009, to promote the Allman Brothers Band's historic 40th anniversary concert series at New York City's Beacon Theatre beginning March 9, 2009. The initial campaign, a blend of social media marketing and pay-per-click advertising, generated more than 1,000 subscriptions within its first 27 days of operation, significantly exceeding expectations.

Currently priced at $125 for a subscription, Moogis.com allows you to see both live and archived performances for the band. To generate concert buzz, Wyndstorm constructed an integrated, custom online marketing plan using SocialStorm, Wyndstorm's social media marketing integrated campaign methods. With SocialStorm, Wyndstorm promoted the Moogis.com brand in online social places where its target audience of jam-band musicians and fans spend significant time.

Butch Trucks, founding member of the Allman Brothers Band, has envisioned Moogis.com for the past five years. The website's namesake came from when his infant son wanted to listen to 'music', but would 'moogis' instead of 'music'. Trucks attributes Moogis.com coming to fruition at this time due to bandwidth availability at a price-point that enables multi-point distribution via the web, the prevalence of consumers going online for entertainment, and the popularity of communicating via social networks between known friends (or newly made friends) online bound by a common interest.

"For years, I had a vision of how the Internet could bring the live concert experience into people's homes, dramatically expanding the audience and the experience, and finally, with the help of Wyndstorm, technology has caught up with this dream. The fans of the bands we have lined up understand two things about jam concerts: it's about the music, and it's about the social experience."

Trucks states "That's why Wyndstorm's social media solution was the ideal platform. We're bringing the show right into your living room from a number of different perspectives." Numerous state of the art video cameras will be positioned throughout the venue, as well as in the dressing room and the lobby, capturing the whole concert experience for Moogis subscribers."

Wyndstorm Corporation, a leading provider of end-to-end social technologies and marketing services was selected because their platform enables a fully-featured social media site that could be built cost effectively based on pre-built features, is deployed quickly, based on a repeatable methodology, and provides accelerated site 'seeding' based on proven social media marketing tools and techniques.

So will live concerts cease to exist? Not a chance says Trucks. "Nothing replaces a live concert experience. But if you absolutely cannot be there, then the Moogis.com concept is the nearest way to enjoy the experience—incredible video and audio quality, ubiquitous access, easy interaction with other fans at the concert—and remote, and the ability to enjoy the concert over-and –over-and-over again."

Related News from Mi2N:
» Wyndstorm Corporation Successfully Launches Moogis.com, Live Jam Band-Focused Music Website
» The Allman Brothers Band Live On Moogis.com


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