MusicDish e-Journal - October 17, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Live In Concert - Coming To A Laptop Near You?
Moogis.com is a Web-based distribution platform for streaming video of live or archived concerts
By Michele Wilson-Morris
(more articles from this author)
2009-04-21
Comment | Email | Print | RSS

You know, I love concerts. There's great live music, thousands of your brother and sister fans screaming and swooning as you are all thrilled by the artist's performance, and actually seeing your favorite crooner live. Yeah, I really do love concerts. But do you know what I don't like about concerts? The parking nightmares, the aching feet as you walk for blocks on end in heels (fashion before comfort - ladies, you know I'm telling the truth!!!), squeezing past people to get to that middle seat that you always seem to get stuck with when all you want is that end chair for comfort (and/or quick access to the restroom), and the people who are at least a foot taller than you are who always seem to get the seat directly in front of you and want to stand throughout the whole damn thing. But thanks to a collaborative effort between The Allman Brothers Band and Wyndstorm Corporation, you can now have the best of both worlds all in your own home. It's called Moogis.com.

Revealed at the Engage! Expo in New York on March 10th, Moogis.com is a Web-based distribution platform for streaming video of live or archived concerts by independent jam-bands and offers social networking features so fans can meet and engage with other friends, just as they would at live concerts. The site first launched on January 19, 2009, to promote the Allman Brothers Band's historic 40th anniversary concert series at New York City's Beacon Theatre beginning March 9, 2009. The initial campaign, a blend of social media marketing and pay-per-click advertising, generated more than 1,000 subscriptions within its first 27 days of operation, significantly exceeding expectations.

Currently priced at $125 for a subscription, Moogis.com allows you to see both live and archived performances for the band. To generate concert buzz, Wyndstorm constructed an integrated, custom online marketing plan using SocialStorm, Wyndstorm's social media marketing integrated campaign methods. With SocialStorm, Wyndstorm promoted the Moogis.com brand in online social places where its target audience of jam-band musicians and fans spend significant time.

Butch Trucks, founding member of the Allman Brothers Band, has envisioned Moogis.com for the past five years. The website's namesake came from when his infant son wanted to listen to 'music', but would 'moogis' instead of 'music'. Trucks attributes Moogis.com coming to fruition at this time due to bandwidth availability at a price-point that enables multi-point distribution via the web, the prevalence of consumers going online for entertainment, and the popularity of communicating via social networks between known friends (or newly made friends) online bound by a common interest.

"For years, I had a vision of how the Internet could bring the live concert experience into people's homes, dramatically expanding the audience and the experience, and finally, with the help of Wyndstorm, technology has caught up with this dream. The fans of the bands we have lined up understand two things about jam concerts: it's about the music, and it's about the social experience."

Trucks states "That's why Wyndstorm's social media solution was the ideal platform. We're bringing the show right into your living room from a number of different perspectives." Numerous state of the art video cameras will be positioned throughout the venue, as well as in the dressing room and the lobby, capturing the whole concert experience for Moogis subscribers."

Wyndstorm Corporation, a leading provider of end-to-end social technologies and marketing services was selected because their platform enables a fully-featured social media site that could be built cost effectively based on pre-built features, is deployed quickly, based on a repeatable methodology, and provides accelerated site 'seeding' based on proven social media marketing tools and techniques.

So will live concerts cease to exist? Not a chance says Trucks. "Nothing replaces a live concert experience. But if you absolutely cannot be there, then the Moogis.com concept is the nearest way to enjoy the experience—incredible video and audio quality, ubiquitous access, easy interaction with other fans at the concert—and remote, and the ability to enjoy the concert over-and –over-and-over again."

Related News from Mi2N:
» Wyndstorm Corporation Successfully Launches Moogis.com, Live Jam Band-Focused Music Website
» The Allman Brothers Band Live On Moogis.com


Home » Digital Skool » Live In Concert - Coming To A Laptop Near You?
Permalink:http://www.musicdish.com/mag/?id=12410
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Digital Skool

» Screen Music Connect To Explore The Music Of Film, Television And Interactive Media

» Skype and Mixcloud Launch "Connecting..." Podcast Series

» Voice-Controlled Speakers & The Music We Listen Too

» Hybrid Studios Announces Online Mastering Services

» ICMP Launches Spotlight Blog

Digital Skool Directory



» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia

» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China

» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Tony Carlucci & Dynamic Destony Releases New LP "A New Day"

Laura Angelini Makes Birthday World Event

Killer Tracks Delivers The Music For A NASA Moon Video

John Keenan Taking It To The Next Level

Royale - Playground (Single)

Make A Wish With Catherine Duc's 'Stargazing' Remix Of Ben Hobbs' 'Blind To You'

Asian Pop Queen Celest Releases Debut English Single/Video "I Got Him"



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships