MusicDish e-Journal - January 18, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Mobile Social Networking is The Key to Stay Connected with Consumers
A survey active users in mobile internet illustrates comprehensive synergy effects between mobile social networks, the operators and the mobile phone manufacturers
By Mi2N
(more articles from this author)
2009-03-20
Comment | Email | Print | RSS

A survey conducted by pure mobile social network itsmy.com who surveyed 2,500 active users in mobile internet, shows that there are comprehensive synergy effects between mobile social networks, the operators and the mobile phone manufacturers.

The survey shows that more than 75% of all active mobile social network users in the US and UK would love to have a quick link to their personal operator or phone manufacturer portal on their personal community site, in Italy and Spain the figure being over 80%.

On the other hand over 90% of the respondents access their mobile site of choice directly as the first page they surf in the mobile web and not via the operator portal or any other site. They use bookmarks saved in their mobile phone browsers or widgets, click on links in their phone book or links saved in text messages. Bookmarked links in the phones browser is the most favoured entry point to the mobile internet in all the participating countries.

Many people have a high trust in their operator and the mobile phone manufacturer and therefore would like to have the option to visit their operator or phone manufacturer portal to top up their prepaid cards or download the latest software for their mobile or even buy music, phones and get the latest news.

"The mobile customers main problem is: where can I get what? I don't know what is a safe place to shop and what really works on my phone! Now it's the time that the services are coming to my place. To my mobile networking site." says Jukka Saarelainen, CTO itsmy.com.

"In your mobile social network you have your friends and all kinds of entertainment. A closer relationship with the operator and the mobile phone manufacturer, e.g. a link from your personal homepage to their portals and content, fitting for every user and his mobile phone model, would offer a new service level to the consumer. This is the way to stay in touch and communicate with customers you normally don't get any feedback from once they left your shop on High Street, nowadays you have to be lucky to see him again unless he has troubles with your product." adds Sabine Irrgang, COO and Co-Founder of itsmy.com.


Home » Digital Skool » Mobile Social Networking is The Key to Stay Connected with Consumers
Permalink:http://www.musicdish.com/mag/?id=12368
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Digital Skool

» Voice-Controlled Speakers & The Music We Listen Too

» Hybrid Studios Announces Online Mastering Services

» ICMP Launches Spotlight Blog

» 5 Ways Your Band Can Benefit From A Mobile App

» Audials Music Zoom Visualizes All The Music In The World

Digital Skool Directory



» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services

» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices

» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks

MarilynMusic Places Five New Songs With Altino Music

Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio

For Folk's Sake Premieres Katie Garibaldi's 'Unhappy Holiday' Honky Tonk Music Video

GuitarPlayer.com Debuts Claymation Music Video For 'Star In The East' By Katie Garibaldi

Veteran Recording Artist Jerri BoKeno Rekindles Holiday Jewel "This Christmas"

The Ed Sheeran Of The Hare Krishna World: Meet Cyril Wohrer



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships