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Sleazy PR Website
 Thanks to Publicity Hound Gaye Carleton of Mantra Public Relations
in New York City for tipping me off to this super-sleazy (as in
dishonest) website at http://www.in-elkhartindiana.com.
If you click on the link, it sometimes leads to an error page,
which is just as well.
Yesterday, I clicked on it and discovered that the site disguises
itself as a website filled with PR resources. The site's owner
apparently scraped content from MantraPR and other PR websites,
including some from big agencies like Ketchum, and posted the
content at their site so they could draw traffic when people
searched on PR-related keywords. They also make money from Google
AdSense ads that show up on the site.
Gaye contacted me because she noticed that one of my Google pay-
per-click ads showed up there. She advised me to tell Google to
block that site when showing my ad, which I've done.
Why am I telling you this? Because you should be checking your
website statistics to see where your traffic is coming from.
That's how Gaye stumbled upon the sleazy site--when she was
routinely checking her web traffic statistics provided by
Hitslink, a subscription service.
"As I was reviewing the report from Hitslink, I saw that someone
came to the Mantra Public Relations site through
http://www.in-elkhartindiana.com. Since I thought that was such
an odd site through which to be found, I went to the site myself
and was shocked to see what was there. And that's when I began
notifying the other PR firms listed on the site."
I use Hitslink, too. It's a better tracking program than what my
hosting company offers, and it gives super-detailed real-time
statistics like what keywords people use to get to my site, where
all the traffic is coming from, what pages they leave from, and
how many people are at my website at the precise moment I am
reading the stats. You can learn more about it at http://tinyurl.com/ldtm8
Reprinted with permission from The Publicity Hound's Tips of the Week Newsletter. For more information about the author, click on the author’s name at the top of the page.
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