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Big Labels Don't Understand What Customers Want
Reader response to “U.S. Rep. Smith Hails First Conviction Under New Anti-Piracy Law”
I've been in the music industry for years as a writer writing for various publications. My question is that if the entertainment industries are losing billions of dollars each year, then where are those billions of dollars showing up in the economy?
I've talked to hundreds of people on this issue, and basically the feedback is that the record companies still haven't addressed their real issues: not offering good rock product and ignoring people who are out of metro markets.
The companies are so caught up in chasing the latest trends that they have virtually left an entire market for rock music ignored over the last 10 years. We did a study awhile back and were astounded at the results: only 1 in 40 people were even online in North East Ohio. The downloading problem is an easy excuse for the record companies to use in regards to their own mismanagement.
CD burning is another issue. But even so, when asked on the subject, almost 100 percent of the people who burned [said they] used the burned disc as a promotional tool to hear the music, and that they eventually went out and bought the CD. Again, the record companies are to blame for this is as they don't push product on the radio and don't even offer releases that are out of print.
Thought I would share that information as it appears from our study that the big labels are being run into the ground by people who don't fully understand what their customers want.
Thanks!
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