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How to Promote Your Music Successfully on the Internet
David Nevue - Midnight Rain Productions
By Michele Wilson-Morris
(more articles from this author)
2000-05-30
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Title: How to Promote Your Music Successfully on the Internet (The Musicians Guide To Effective Music Promotion on the Internet
Author: David Nevue
Publisher: Midnight Rain Productions (www.rainmusic.com)
Publish Date: Spring 2000

Sometimes, every great once in a while, a book comes along and just takes you by surprise. What you expect to be a mundane, albeit educational experience can make you sit up and take notice if you're not careful. This was the case when I read "How to Promote Your Music Successfully on the Internet" by Midnight Rain Productions. Attention indie artists – if you don't know how to promote your music on the Internet, this is the book for you. For those of you who think you know how to promote your music on the Internet, get this book anyway – I promise you'll learn things you did not know.

I was actually turning pages like John Grisham had written this book. It's a no nonsense approach to musical success on the Internet. I like the fact that it pulls no punches – the author starts out telling you where they've been (with regard to selling music on the Internet), where they are now, how they got there, and the things they learned along the way. The book is frank – it doesn't try to impress upon you that simply purchasing and following the tips in its pages guarantee success. It talks about hard work, perseverance, and talent. Yes folks, believe it or not, they actually tell you that you can have the greatest marketing skills in the world, and a website that's so dynamic that everybody wants to see it, but the talent's not there, don't quit your day job.

The book begins by giving you a reality check, but then continues on by giving you some really great information on the selection of computers, ISP providers, Web Hosting Services, Web Site Design, and a host of other things. The author gives you lots of different options for doing things, lists many different resources (and specifies which are the most successful, and why), talks about the costs associated with various choices, and gives alternatives to just about everything you can think of. There are so many little things that deserve mentioning that I won't even start because they couldn't be contained within the confines of this review.

"How to Promote Your Music Successfully on the Internet" is organized as follows:

* Introduction
* Getting Started
* Creating A Killer Music Web Site
* Preparing Your Web Site for Search Engine Registration
* Music Marketing Strategies that Bring Results
* Eight Things to Do Right Now to Improve Your Internet Sales
* Internet Resources for the Independent Musician
* Quick Reference Guide
* Study Overview/Key Music Marketing Strategies

This isn't a big book – the authors get right down to it and give you the information you need. And what's so great is that they do it in a manner that makes it pleasant reading – it's not the least bit "textbookish" or stiff. Definitely not night reading, so don't even try it – no sleeping here. There were even several times when I found myself thinking, "Wow, I didn't know that!" and "So that's what that means!"

Many of you probably know that I'm a stickler when it comes to punctuation, grammatical inconsistencies, and the like. There were a few of these, but the book was so good, I can't even say that correcting these would make any difference. I give this book a solid thumb's up.


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